Jim Beam has continued to expand its innovative portfolio of bourbons with the introduction of Jim Beam maple, which will be available for a limited time only. Launched in the UK ...

The Famous Grouse has created a limited edition collectors pack to celebrate the arrival of the Commonwealth Games in Glasgow, Scotland. Just 1,800 of the special The Famous Grouse Commonwealth ...

Sweetbird has announced the creation of two new Green Tea syrups which will be available from this summer, allowing consumers a new, quick and convenient way to enjoy a ...

Monster, one of the UK's most popular energy drink brands, has added two new products to its existing portfolio with the announcement of Monster Assualt and Monster Energy 'The Doctor.' Monster ...

Adnams is supporting the 500th Anniversary of Trinity House with a special limited-edition neck label design for its Lighthouse beer. Adnams Lighthouse is a light 3.4% abv golden beer with a ...

Buffalo Trace bourbon is inviting bartenders to put their flair for drinks innovation to the test by competing to win a trip to the Buffalo Trace Distillery in Kentucky in ...

Britvic has brought back its popular J20 Pear Gold this summer as a limited edition, following huge consumer demand for the drink. An exotic mix of Pear and Guava, J20 Pear ...

Bombay Sapphire gin has found the World's Most Imaginative Bartender, the brand has announced following an extensive global search which attracted more than 3,500 applications. The competition came to a climax ...

Lucozade Sport has announced a new on-pack promotion that will see the brand giving its customers free spots kits and equipment from August onwards. The promotion called 'The Kit Out Project' ...

Irn-Bru has released an impassioned and cinematic advert to celebrate the arrival of the Commonwealth Games in Glasgow. The video, called IRN In Our Blood, features a good-humored narrative talking about ...