Fruit Shoot has teamed up with children's television channel Nickelodeon in its latest on-pack promotion, which is offering kids the chance to improve their 'skills.' The activities-based promotion is giving away ...

Jack Daniel's has converted its Tennessee Honey 'King Bee' advert into 3D specifically for cinema goers. Developed in time for the release of Star Trak Into Darkness 3D, the 3D version ...

Robinsons latest advert has gone on air, aiming to promote the popular cordial drink in an advert that is almost a trip back to yesteryear in its depiction of the ...

Innocent has launched a brand new kids range, 100% Juice for Kids, giving parents a new way of getting a portion of fruit per day into the diets of their ...

The Isle of Arran distillery has released a new limited edition single malt whisky, The Arran Malt 16 Year Old. The whisky is set to be the first in a trilogy ...

It's summer and with the season of sunshine comes a surge of product innovation in the RTD (ready to drink market). So far, things have been a little quiet, but ...

Miller Lite has introduced a new bottle shape in an attempt to make the drink look more iconic and compete with other brands whose bottles are as memorable as the ...

Fanta has taken a different direction with its new Play Fanta campaign, creating an animated graphic novel to spread its message. The story, called 'Saving the Source' follows a bunch of ...

Tamdhu single malt whisky has been given a refreshed new look with an upgrade to its packaging and labelling thanks to Good. The presentation case is a sleek black adorned with ...

Up to now, the reformulation of Sprite in the UK has been the most under-celebrated events in the soft drink world - despite the fact that on the surface this is a ...