Strongbow cider has changed its brand identity in Australia, moving away from the black and gold look of the original and instead opting for a green bottle and more traditional ...

This Christmas, The Famous Grouse is making it personal, offering consumers the chance to personalise their labels - making each bottle of The Famous Grouse a much more giftable object. The ...

Edrington has announced plans for an iconic new Speyside distillery and visitor centre for The Macallan. The company will work with the world-renowned architects Rogers Stirk Harbour + Partners to ...

Last week saw The Whisky Exchange host a very special blind tasting at Vinopolis, London for their customers, industry friends, bloggers and the press in order to declare their Whisky ...

As a prelude to the FIFA 2014 World Cup, due to be held in Brazil, Lucozade energy - a drink with exceptionally close ties to football - has launched two ...

Glenmorangie have re-released its Glenmorangie 1963, offering just 50 more bottles of the whisky that was distilled 50 years ago then bottled in 1987 when it was 23 years ...

Baileys Irish Cream has released their Christmas advert, a modern take on The Nutracker ballet. Featuring remixed samples taken from Tchaikovsky's original score, the 2 minute 30 second advert shows ...

Diageo and the National Basketball Association (NBA) has announced a new multiyear marketing partnership that will make Diageo the exclusive spirits partner of the league - giving Diageo brands improved ...

Fireball is spicing up Christmas drinks this year, joining the core range of seasonal spirits and liqueurs in pubs and bars, as well as offering an appealing alternative to mulled ...

John Smiths has launched its latest No Nonsense campaign in time for Christmas, which is set to run until the end of 2014. Created by Space, the campaign will be run ...