Over the years we have seen special edition versions of Absolut vodka adorn its signature bottle with a variety of fun and funky sleeves – especially around special occasions like Christmas and Valentines – but now Absolut has created a special edition denim sleeve specifically for sale in the travel retail sector.
The new sleeve was designed in collaboration with Loren Cronk, the Brooylyn-based demin boutique, who is a huge name in denim and an ideal candidate for a brand that wishes to be uniquely stylish and attract those who are familiar with the cutting edge of fashion.
The end result is a truly limited edition look that will appeal to those with an eye for cool design and for people who like to own objects that are unique. It will also be a huge hit with fans of the brand and collectors of Absolut sleeves.
Absolut’s Loren Cronk designed sleeves were first released in Changi Airport’s Departure and Arrival halls on the 5th March where it will be available exlcusively for a limited time before going on general release at other international airports in April. The bottle will then be available until July 2013 at these select outlets.
Unlike many of the previous sleeves, Absolut vodka is giving the Loren Cronk designed sleeve a lot of focus, creating a specially made microsite for the launch which you can visit at www.absolut.com/dutyfree/denim/
At the microsite not only will you find information about the origin of the design, you can also find out more information about Absolut Vodka’s specially created cocktails to celebrate the sleeves launch: the Disco Jean Fizz; Vintage Cape Codder; Espresso Button Fly; North Side Double Stitch; Collins Night Flare; Slim Jim Salty Dog; Caipiroska Slim Fit; and the Bloody Mary Cowboy.
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