It was bound to happen, one of Sweden’s biggest drinks combining with one of Sweden’s biggest dance exports – a marriage made in clubs all over the world on a regular basis just got official as Swedish House Mafia and Absolut vodka get together to promote a new dance single by the Swedish house giants.
The Absolut vodka Greyhound track was said to have been “inspired by an Absolut cocktail” and will be used in promotional TV and digital media campaigns.
Jonas Tåhlin, Vice President Global Marketing at The Absolut Company, said: “We’re adding music to mixology, and making hit tracks to go with our hit cocktails. We always expect our consumers to remember the taste of a perfect cocktail. Now they are going to remember what it sounds like.”
The new Absolut Greyhound track is now available to download via iTunes.