Last week, some US residents went national with a story claiming a few Anheuser-Busch products were misleading customers as to the actual alcoholic content of their beer. In reply to this, the company has come back with its own campaign to hush the critics.
Taking out full page adverts, which were run in both the New York Times and LA Times, in addition to some of the US’s major publications, the advert shows a can of Anheuser-Busch water with the words “They must have tested one of these.”
The can in question is not a beer can at all, but one of the companies little known endeavors, showing Anheuser-Busch’s commitment to ethical causes; it is one of the 71 million cans of clean water, which Anheuser-Busch has distributed through the Red Cross and a collection of disaster relief organisations.
This exercise has been a stroke of genius in terms of brand damage limitation. After all, Anheuser-Busch is the manufacturer of the United States best-selling beer, Budweiser, in addition to other major brands such as Bud Light and Cobra beer.
Despite this, claimants are pursuing lawsuits for around £3.3million each – with reports suggesting that they have evidence of excess water being used in the bottling process which can reduce alcoholic content by up to 8%. So far, no evidence appears to have been produced regarding this claim.
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