A new look Baileys Irish Cream will seen be hitting supermarket shelves thanks to a new look bottle which was aimed at making the brand more feminine to continue Bailey’s latest brand positioning.
Launch in October 2012, Bailey’s latest campaign “Cream With Spirit” saw the brand launch a female-focused TV advertisement and poster campaign positing the drink directly at women. It is said that the new look bottle continues that theme and adds to the brands feminine credentials.
Moving away from its short and chunky original bottle, Baileys will now come in a much slender design with heightened shoulders and a narrower profile. This makes the drink look more elegant and stands out better on shelves.
The new Baileys bottle also features some subtle design changes, such as added prominance to the double B icon, a slight change to the lettering and changes to the label.
Speaking about the Baileys Irish Cream liqueuer brand refresh, Garbhan O’Bric, Baileys Global Brand Director, said: “We have created a beautiful new bottle which is both modern and stylish, with a greater sense of femininity. Baileys is a brand that appeals specifically and uniquely to women, and through this re-design we embrace and celebrate that timeless appeal in a fresh and contemporary way.”
The new Baileys bottle will hit shelves in March.
Visit The Whisky Exchange – for great drinks offers on a variety of spirits and wines.