Beck’s beer is beginning to use a more environmentally conscious type of bottle that uses 11% less glass than its previous design.
The new 275ml bottles, which will be used for Beck’s original and Beck’s Blue bottles, weigh in at just 20g per bottle and estimations say that this coudl save them a total of 2,642 tonnes of glass in 2013 alone – more than the weight of 200 double-decker buses.
This will not only mean a reduction in the use of raw materials, but fuel used during transportation to and from Beck’s factories will be lessened in addition to carbon emissions being reduced in the factory itself.
Speaking about the change, Fabienne Rollot, Marketing Director at Beck’s Western Europe, said: “Beck’s is a pioneering brand at the forefront of independent thinking, always looking for ways to innovate.
“This change is just one of the ways in which we are improving our environmental performance and making our iconic green bottles even greener.”
This is probably the first and only time that the actual bottle of Beck’s beer will eclipse the label in terms of attention – as Beck’s is famous for tweaking and playing with its labels, running a number of special edition schemes which are often extremely arty.
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