Everyone’s favourite beer-related comedy duo are back with the news that Foster’s Gold is to use popular Foster’s front men Brad and Dan in its latest television push.
Featuring the tagline, “Australian for Chic” the first of the pair’s Foster’s Gold outings sees a departure from the norm as the two are seperated for the first time with Brad ringing Dan for advice when caught in a difficult spot at a typical British tea party.
Obviously the whole thing is cleared up with a few wise words and the lads are both left to enjoy their Foster’s Gold.
Speaking about the new Foster’s Gold promotion, Nic Casby, Brand Manager for Foster’s at Heineken UK, said: “The new campaign will support its premium positioning by building on the ‘posh and sophisticated’ qualities of Foster’s Gold while staying true to the brand’s No Worries values heritage through a large helping of the familiar Aussie humour that is loved by the brand’s target audience.”
The new Foster’s Gold advert is set to be aired for the first time on March the 5th, but you can see a preview in the video below. The campaign will be backed by cross media advertising.