Bud Light have pushed innovation to the next level with its latest offering, a drink that combines the taste of its Bud Light Lime Beer with the classic margarita cocktail to give customers a brand new alcoholic drink – Bud Light Lime Lime-a-Rita.
The drink is an 8% ABV margarita flavoured drink aimed at drinkers who are looking for a sweeter alternative to beer.
Served either straight from the can or poured over ice, the new Bud Light Lime Lime-a-Rita drink follows on from the success of Bud Light Platinum, which was launched earlier in the year and has subsequently become the best-selling new beer of 2012 in the US.
Speaking about the new Bud Light drink, Mike Sundet, Vice President of Bud Light, said: “As warm weather starts to take hold across the country, people want light and refreshing beverages to keep them cool all summer long.
“This is our take on the traditional margarita. Beer drinkers were already mixing Bud Light Lime into margaritas to create ‘beer ritas’; Lime-a-Rita just adds a new level of convenience by providing a beverage with the perfect balance of flavours.”
For more information on Bud Light Lime Lime-a-Rita, follow Bud Light Lime on Facebook.