To strengthen its position with grass roots football, Budweiser UK has become the official sponsor of non league team Wembley FC.
Budweiser is one of the major sponsors of the FA Cup and its pledge to Wembley FC shows the brands commitment to all levels of football within the UK.
The sponsorship of Wembley FC not only allows Budweiser to help a small amateur team, it also ties in with a name synonymous with FA Cup football, as Wembley Stadium is the traditional venue for FA Cup finals.
Jason Warner, Global VP Budweiser, comments, “We believe that the best way to champion the FA Cup is to celebrate its uniqueness from the grassroots up. Wembley FC has an incredible heritage and story to tell. We look forward to helping fulfil their dreams.”
Iain Newell, Budweiser’s Marketing Director, added: “The sponsorship of Wembley FC is consistent with Budweiser’s commitment to the sport of football and our involvement with the FA Cup. The type of improvements with Wembley FC will showcase our intent of working with grassroots football in the UK.”
Brian Gumm, Chairman of Wembley FC, comments: “We’re not a big club but we have big ambitions. With Budweiser as our sponsor we now have a shot at making those dreams come true.”
Part of Budweiser’s plans is to encourage sensible drinking within football grounds and aims to take the message to the wider Wembley community.
Following this news, Wembley FC has also revealed it will be taking assistance from former England manager and television pundit Terry Venables, who will be working with the club in the capacity of Technical advisor.
Terry Venables comments, “Managing, coaching and teaching football has been an essential part of my life for over 30 years. This opportunity to share my knowledge of decades with an eager group of players and coaches was too important to turn down. If they are willing to learn, I am willing to teach. Grassroots football is essential for the lifeblood of the professional game and if I can leave Wembley FC in a better position than I found it then it will be a job well done. It is early days but the signs are encouraging.”