Carling beer is championing the British way of life and great beer with its Brilliantly British promotion – offering two million prizes in its latest on pack giveaway.
The promotion is designed to capture the attention of 92 per cent of adults within Britain and is said to be one of the biggest and most ambitious marketing campaigns Carling beer has ever run.
Featured on four and eight packs of Carling beer, the prizes include typically British items like a Land Rover Defender to designer handbags and music downloads. In addition to these prizes, special promotions will run in a series of outlets, with Morrisons customers able to win a Mini S Cooper and further prizes offered to shoppers at Nisa stores, Spar and Costcutter.
Speaking about the impact they are hoping to gain from their Brilliantly British promotion, Jeremy Gibson, Brand Director Carling at Molson Coors, said: “We have worked hard to create an on-pack promotion that, like Carling, celebrates everything that is Brilliantly British.
“As with previous successful competitions, we expect significant interest from shoppers as they try and get their hands on the prizes. As part of this, we encourage retailers to anticipate the additional demand this should create for the nation’s favourite lager.”
In recent months, Carling has doubled its efforts to be one of the most proactive beer brands in Europe, capitalising on its British background. Recent innovations have seen new products such as Carling Cider and Carling Zest, in addition to on-trade developments like the Carling beer tap and special Carling glassware.
June 2012 also saw Carling beer create what was thought to be the very first liquid 3D advertising billboard poster.
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