Don’t be alarmed by the futuristic Carling beer tap the next time you walk into your local bar. The new tap or ‘font’ as it’s being called is a £5million design that is set to wow customers with its impressive look and impressive scale.
The new design, part of Carling’s extensive Brilliantly British campaign which has seen brand target young, style conscious men, has already seen a new type of Carling advert hit screens with a more refined style and caused the creation of a squarer specially created Carling pint glass, which is easy to hold, keeps your drink cold and just looks cool.
Released at the start of the year, Carling is keen to be one of Britain’s innovators in the lager sector in an attempt to give it the jump over other popular brands none of which have yet to counter Carling and begin jockeying for the position of Britain’s most style-conscious and modern lager.
Speaking about the launch of the Carling font, Jeremy Gibson said, Carling’s Brand Director, said: “Carling is the UK’s best selling lager, a position it has maintained for over three decades, and we’re committed to working with publicans and bar staff to ensure their customers get the perfect serve every time, investing in a new font and glassware is just part of this commitment.”
It is said that the impact the new font could entice an extra spend of £1,100 per Carling customer over the year.
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