A new limited edition lower alcohol lager has been released by Carling specifically for summer drinkers looking for a light and refreshing beer.
Carling Zest is 2.8% ABV and offers the cool light taste of Carling lager with a refreshing citrus twist of lime adding extra zest to the flavour.
The release of Carling Zest follows the push of Carling’s new premium brand lager, Carling Chrome, which celebrated a major television advertising campaign late last month.
Carling Zest will also be backed by a TV and press campaign.
Senior Brand Manager Annette Middleton said: “The mission we set our brewing and innovations team was clear – make us a drink perfect for the summer – and in Carling Zest, they’ve achieved just that.
“With its clear, fresh taste and a twist of citrus, Carling Zest is a perfect beer to enjoy with friends in the sun.”
Carling Zest will be made available soon, initially in bottle form but it will be available as a draught drink from May until the end of September.