Chivas Regal, the blended scotch whisky, aims to offer a whole new proposition to people who like to entertain at home.
The ‘Art of Hosting’ campaign is exclusive to travellers through a number of travel retail outlets and features limited edition packaging and connectivity to an exclusive website which brings its own unique spin on the house party.
A limited run of these bottles will contain special promotional codes giving consumers the chance to download a ten track play list courtesy of the private Le Baron Club in addition to gaining access to locked content on the site.
James Slack, Global Brand Director, Chivas Regal said: “Capitalising on the global trend for entertaining at home, Chivas & Le Baron will attract attention and inspire our customers in The Art of Hosting. We also want to communicate in an engaging way and this is why we have created a strong digital platform to support the travel retail campaign. We are confident travellers will be as excited by the promotion as we are.”
As part of the promotion, Chivas will also be giving away 20 ‘trunk bars’ as prizes. Trunks contain a bottle of 12 year old Chivas Regal, branded glasses, a cocktail shaker, music docking station and iPad 2.
Bottles will be released from November 2011.