A new Corona Light beer advert is doing the rounds, showing a factional character, ‘Stan,’ and how Corona Light helps take his mundane life and give it the party edge that makes life worth living.
The advert, backed with the slogan, “A refreshing change of beer,” made its first appearance last week and will help increase Corona Light’s success which has seen it rise to the being the number one imported beer in the USA.
Speaking about the 30 second Corona Light advert, Jim Sabia, Chief Marketing Officer at Crown Imports, said: “We wanted to explore the concept of how trading-up on your beer can alter the course of your entire night.
“Our campaign takes aim at the post-college, day-to-day rut that many people find themselves falling into by offering a refreshing Corona Light as the way to break free from the monotony.”
Fans of Corona Light beer who empathise with Stan’s cause and also feel themselves stuck in a boring routine will be pleased to know the campaign will be supported by the ‘Rut Buster’ app which will be made available on Facebook some time in June.
The Corona Light ‘Rut Buster’ app can be shared amongst friends, allowing users to see a customised video that reminds them not to fall into the trap of an unfulfilling routine.
