Desperados lager has created a crowd sourced music track using its 1.3million Facebook users, who were openly invited to offer their input into the track.
To make things simple, Desperados enlisted the help of musicians Format: B, who created a selection of loops, baselines and beats, giving fans two hours to select, listen to, and vote on their favourites which were then relayed to Format: B via Facebook.
Once all the data was collected, Format: B took away all of the information gathered as well as fans suggestions and are now busy compiling the finished track, which will be made available for free via the Desperados Facebook page.
AnalogFolk, the agency which put this all together, will also be creating additional video content which will also be available via Facebook.
For more information about Desperados lager and to see how the project is coming along, visit the Desperados beer Facebook page at www.facebook.com/Desperados. Don’t forget to follow us on Facebook at www.facebook.com/drinksbrands and visit our home page for all the latest drinks news.