If your read men’s magazine Esquire, you will notice that the latest edition is packed with information on Woodford Reserve, beginning with its quest to find the perfect american cocktail. This huge promotion will see Woodford Reserve and Esquire partner in a series of editorial pieces over the next four months, beginning with a six page spread.
The collaboration sees Woodford reserve, a premium craft bourbon, share the experience of Thomas Vernon, Brand Ambassador, as he travels america visiting a number of famous cocktail bars, which will link up to a range of activities including Woodford’s own recommendations of bars in the UK via the Foursquare app.
In addition to this story, Woodford will be working on various complementary pieces including a regularly updated blog, updated in real-time as Vernon continues his journey.
Speaking about the campaign, Woodford Reserve brand manager, Ffion Jones, said: “We are very excited to be working with Esquire on what is a key awareness and engagement driving campaign for Woodford Reserve. The partnership with Esquire allows us to effectively bring to life the urban sophistication and vintage glamour at the heart of the Woodford Reserve brand for our target consumer, reaching them through the relevant channels of print, digital and social media.”
Esquire editor, Alex Bilmes, added: “I’m delighted that Woodford Reserve has chosen Esquire for this creative partnership. By utilising the creative excellence of our editorial team, the impressive reach of our brand and buzz of our online and social media, Woodford Reserve has developed the best and most relevant route to market.”
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