In its design, Ed Banger, a French record label famed for its electronic music, used various key icons from the Heineken brand lending its green colour scheme, logo and star design, and added a range of typographies typical to the Ed Banger label, with celebratory messages to mark tthe occasion.
Ed Banger proved to be a popular choice by the brand as 2013 not only marks 140 years of Heineken its also the 10th anniversary of Ed Banger, making the bottle an anniversary edition for both brands.
The 33cl bottle was used for the very first time yesterday at a star studded birthday party held by Ed Banger at the Halle de la Villette, Paris. It will go on sale to the general public from the 4th of March across France via the online store, Colette.
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