Heineken is giving US based fans of the Champions League the opportunity to win a unique viewing experience in their own city.
From now until mid April, fans of Heineken are encouraged to take a picture of themselves enjoying the UEFA Champions League with a bunch of friends via the Facebook social media platform which can be voted upon by other followers of Heineken.
The winner (providing they’re over 21) will be treated to a unique party experience being brought to their city, provided by Heineken who are official sponsors of the UEFA Champions League. The party will scree the match, held on the 25th of May, as well as providing other Heineken related treats.
Throughout the competition a leaderboard will be shared on the app to let people know how they are progressing in the competition – so that fans can get on board, share the message and get other people involved making the party even more spectacular.
Pattie Falch , Brand Director, Heineken, commented: “Heineken is thrilled to host these one-of-a-kind experiences to celebrate the best soccer in the world displayed in the UEFA Champions League.
“Just like our beer’s signature world-class taste, fans can expect a premium event that pays tribute to their appreciation for the tournament and enhances the excitement of the viewing experience.”
The appeal of football throughout the US continues to grow and Heineken are keen to use their sponsorship of the world’s most prestigious footballing final to further its reputation in the states.
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