Heineken is kicking off its 140th birthday celebrations with a promotion that is asking fans to redesign its bottle – creating a remixed bottle of the future.
The promotion, entitled ‘Remix Our Future,’ takes 140 years of Heineken design and offers fans the chance to play with Heineken’s archive of images in search for a brand new bottle via an online design hub – www.yourfuturebottle.com.
The archive includes a wide variety of Heineken treasures, such as first bottle labels and iconic early 20th century ads. Designers get the chance to make their mark on a highly recognised global brand, in the second year of Heineken’s successful Future Bottle Design Challenge.
Once the deadline has passed, 30 user-submitted designs will be selected for a shortlist and will then go on to be exhibited at Milan’s prestigious Design Week in April 2013.
The winner of the challenge will have the unique experience of seeing their design become reality as Heineken’s special 2013/2014 Limited Edition bottle that will be enjoyed by people around the world. Subsequently that winning design will then be remixed by digital design pioneer, Joshua Davis, to create a special gift-pack that will house the winning design bottle.
Joshua will join Mark, along with Cool Hunting editor Evan Orensten and PechaKucha’s Mark Dytham, to judge the designs. Joshua says: “Remixing interests me so much because nothing ever really finishes – there’s always some sort of mutation or hybrid in design. Remix for me means taking things that are established and changing them in a way so that they become something new and unexpected.”
He continues: “It’s rare to get the freedom to play with the design DNA of a huge global brand and I’m excited to see where people take it.”
If you would like to submit your own Heineken bottle design, the closing date of the competition is the 1st March 2013.