As we all know, some alcoholic drinks go naturally with some mixers and it seems that the big brands know this and aren’t afraid to join forces, which is why Diageo – one of the largest drinks corporations – has teamed its brands with Schweppes soft drinks for a big push this summer.
The campaign will see popular Diageo brands such as Pimms and Gordon’s join forces with Schweppes drinks in a campaign that will champion the summer and being British. And what could be more British than a Gordon’s and Tonic or a Pimms and Lemonade?
The joint campaign is said to have a £3.5million budget behind it, so don’t be surprised to see it pretty much everywhere over the summer.
