A rather unusual ad campaign has hit television and cinema screens promoting Jim Beam bourbon whisky.
The ads all have a Tarzan theme and feature a number of people hit with a sudden inclination to yodel and/or make animal noises in the street, often reminiscent of the famous Johnny Weissmuller role.
Backed by the slogan, ‘It’s Time,’ the $5million campaign for Jim Beam pre-mixed drinks is said to be a playful spin on the way we arrange a get together and will be a very memorable concept for the brand.
Ray Noble, Brand Director at Jim Beam said: “Jim Beam is a category leader and will again push boundaries by continually re-inventing our marketing activities to keep consumers and trade engaged in the brand.
“‘It’s Time’ campaign is something we are confident consumers will make their own, talk about and share—when you get the call you know it’s time for a Jim Beam and you’re not going to miss this one!”
The new Jim Beam bourbon advert series will be appearing in two spots offering a mixture of 15 and 30 second adverts. It will also be backed by other marketing activities such as promotion on the Jim Beam bourbon Facebook page, POS and print media.