Jack Daniel’s Tennessee Honey Bourbon will be enjoying a big consumer push this year with a range of marketing activities, including press coverage, print adverts and a new advert that will soon appear on UK cinema screens.
Jack Daniel’s Tennessee Honey is fairly new to the UK and was only launched on the US market in 2011, where it became the fastest growing spirit brand of the year.
Combining the original taste of Jack Daniel’s bourbon with a mild honey flavour, it is thought that this sweeter tasting brand will open up to a new range of drinkers that might not usually be attracted towards the whisky or bourbon market, in addition to appealing to regular Jack Daniel’s drinkers.
The new Jack Daniel’s drink is also a big hit with cocktail fans and bartenders, offering yet another variant to play with, enabling connoisseurs to come up with a range of new flavour combinations.
The new Jack Daniel’s Tennessee Honey cinema advert will be revealed in October, but advertising has already kicked off in the UK, with branded taxis appearing in major cities across the UK and digital promotions appearing across several platforms.