Jagermeister has joined legendary boxing trainer Freddie roach for a new competition – A Brother In Your Corner.
The competition will be offering those who take part a “once in a lifetime” trip for the winner and three friends, which will include private boxing lessons from Freddie Roach, tickets to a boxing event, a dinner with Roach and VIP access to a Jagermeister fuelled top VIP party.
With a heavy emphasis on social responsibility, the Brother In Your Corner campaign is based on Roach’s commitment to the boxing code, where boxers look out for one another and ensure that they know when its time to walk away – even if its an unpopular decision.
The campaign sees Roach tell his own story about how he had unwelcome news from his trainer that ended up being good advice despite initially sounding negative – and the campaign opens itself to others who have stepped in and asks for their stories of how unpopular intervention has led to a positive outcome.
To stand a chance of winning, the competition is open to those who wish to share their own stories of having their brothers backs. For more informtion, visit the custom made microsite www.jagercode.com.
A whole host of other prizes are available for those who take part, including signed boxing memorabilia.
Speaking about the campaign, Amanda Blanco , VP of Marketing for Jagermeister, said: “Social responsibility is extremely important to the Jagermeister brand. We are proud to partner with Freddie Roach to launch the pioneering ‘A Brother in Your Corner’ program which was developed to promote responsible consumption.
“We intend to effectively communicate the power of knowing when you’ve had enough and it’s better to sit a round out.”
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