Whisky is all the rage in China at the moment with premium Scottish whisky’s leading the way for affluent connoisseur’s who really want people to know that what they are drinking is just as important as what they are driving.
As a brand that recognises the demand for whisky in the region, Johnnie Walker opened a special exclusive club for big spending customers where they can go to taste the latest blends of Johnnie Walker amongst fans like themselves – a peaceful place to relax and focus all their energies on enjoying the spirit – The Johnnie Walker House.
Following the success of the first Johnnie Walker House in Shanghai a new £1.8 million facility has been built in Beijing, housing a bar, museum, retail outlet and members club all available under one roof – with special exclusive blends made available to those that are invited.
Right now, this includes a rare Johnnie Walker Epic Dates blend that retails for £2250 per bottle.
Speaking on the launch, Gilbert Ghostine, representing Johnnie Walker, said: “The Johnnie Walker House in Shanghai has been our most successful experiment in marketing and commercial innovation in Asia to date.
“This was a journey for our consumers, as well as our business, and we are very happy today to share even more luxurious offerings through the Johnnie Walker House Beijing. This experience has brought incredible success and new energy to Johnnie Walker’s century-long story of progress in China.”