Magners cider has announced its partnership with Glasgow Celtic football club. The three year deal will run from the 2013/2014 season and will see Magners cider become the official sponsor of one of Scotland’s biggest football clubs.
A huge sponsor of sports events, Magners cider already sponsors a range of events including rugby and football, in addition to other major attractions such as music and comedy performances.
Speaking of the agreement, Tom McCusker, Managing Director of Magners, said: “Magners is a premium brand with huge ambition both at home and abroad, available in over 40 markets worldwide including key cider growth territories like the US, Australia, Canada and Asia. There is, therefore, a great fit with Celtic Football Club who also enjoy great success and popularity domestically and internationally.
“Everyone at Magners is looking forward to working with Celtic and its fans over the coming years in what promises to be an exciting time for the club and our brand.”
Peter Lawwell, Chief Executive of Celtic Football Club, added: “On behalf of everyone at Celtic, I am delighted to welcome Magners as the club’s new shirt sponsor. This partnership is magnificent news, not only for Celtic but also for Scottish football. We are proud to be successfully leading Scottish football at home and in Europe.
“The desire of a brand with Magners’ stature to support the club is a measure of how much positivity there is around Celtic in our 125th year. I look forward to a long and successful partnership with Magners and I’m sure every Celtic supporter will welcome their support.”
Following the controversial relegation of arch rivals Glasgow Rangers, Celtic are now arguably the biggest team in Scottish football, regularly attracting home crowds in excess of 50,000 people and a strong entity in European football competition.
This deal with strengthen Magners European exposure as the brand already sponsors the Magners League, an elite European league of Rugby Union teams.
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