McCormick Distilling has unveiled the latest in its product range, with the introduction of Triple Crown whiskey, which is said to be the first-ever North American whiskey to offer innovative single and double serve flexible pouches.
Thanks to the option of flexible pouches, Triple Crown Whiskey can be used for a variety of festive treats, including whisky-glazed potatoes and candy-apple sours – and it is also ideal as a stocking filler.
Speaking about the launch of McCormick’s Triple Crown Whiskey, Vic Morrison, Vice President of Marketing at McCormick Distilling, said: “America is in the throes of an undeniable love affair with whiskey. With its superior taste and exceptional value, Triple Crown is set to rival all other whiskies, particularly during the holiday season as we celebrate convenient packaging and seasonal recipes.”
“Bulky bottles and broken glass are a thing of the past with our flexible pouches, which fit easily into your pocket and lay flat on top of packed coolers,” added Morrison.
Now hitting shelves in 38 states and counting, Triple Crown is retailing for approximately $1.99 for single serve pouches, $2.99for double serve pouches, $19.99 for a 750ml bottle, $23.99 for 1L and $36.99 for 1.75L.
Triple Crown, is said to have a remarkably smooth taste with a deep amber color, rich character and signature notes of toffee which complement a variety of holiday recipes.
For more information on Triple Crown Whiskey, visit the Triple Crown Whiskey Facebook page at www.facebook.com/triplecrownwhiskey. For all the latest drinks news follow us at www.facebook.com/drinksbrands
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