Moet and Chandon has made a big change in its marketing, dropping high profile actress Scarlett Johansson in favour of Tennis legend Roger Federer it has been revealed. Federer will now be brand spokesperson for the champagne label for the foreseeable future.
Federer is a great replacement for Johanssen, star of films such as The Man Who Wasn’t There and Lost in Translation, bringing with him an equally world-class reputation thanks to his multiple Grand Slam titles and will be seen in Moet and Cahndon’s up-and-coming campaogn.
The deal is expected to last three to four years. Speaking about Roger Federer’s appointment of Brand Ambassador, Stephane Baschiera, President and Chief Executive of Moët & Chandon, said: “Roger Federer personifies the glamour of achievement, great generosity and tremendous style values that have been key to our House throughout its long history.
“As the Champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we are extremely proud to welcome Roger Federer with Moët & Chandon’s hallmark hospitality.”
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