Famous Grouse has announced that it will launch new blends for Christmas 2011 – The Snow Grouse and The Naked Grouse – alongside its existing products.
A blended grain whiskey, matured in oak casks then chill filtered giving it a distinct vanilla flavour, The Snow Grouse, as the name suggests, is a whiskey intended to be served directly from the freezer.
The Naked Grouse combines two malts – Highland Park and The Macallan – which are matured in Spanish sweet sherry casks.
To raise awareness about this new product, promotional leaflets will be made available to consumers and bars and a prize draw competition will be running throughout Christmas.
A TV campaign will also run between from early December throughout Christmas, featuring the new Famous Grouse strapline, ‘A Touch of Brilliance.’