The latest of the Guinness Made of More television adverts has been created and will be released on to screens tomorrow, the 24th January.
Centred around a clock and the idea that this can dictate time, the advert depicts several scenes all of which are changed by the clock that is made of more – resulting in better outcomes for the fictional habitants of the town below.
The clock turns back when disaster strikes giving residents time to avert a fire, speeds up to avoid monotonous chores and slows down during romantic celebrations.
Initially, the Made of More campaign began with a journey of a simple cloud but this instalment feels much more personal and closer to the brand and its values.
Speaking about Guinness’ Made of More campaign, Nick Britton, Guinness Marketing Manager at Diageo, said: “Made of More’ is the single biggest Guinness campaign to date, which kicked off in October 2012 with an advert entitled ‘Cloud’. We will continue to invest in Guinness throughout 2013 to drive its point of difference versus other brands in the beer category.
“The extraordinary clock in this advert is Made of More and has the ability to enhance peoples’ lives; we expect the clock to strike a chord with Guinness drinkers who are also Made of More and do not settle for the ordinary; who love the distinctive look and taste of Guinness and aspire to get the most out of every aspect of their lives”
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