A new flavour of cider has been made available in the UK following the announcement that Swedish cider brand Rekorderlig is launching Orange & Ginger flavoured cider.
The new flavour of Rekorderlig cider joins the existing six flavours of Rekorderlig available in the UK, which includes Apple, Pear, Wild Berries, Strawberry and Lime, Apple and Blackcurrant and Winter Cider, which contains Apple, Cinnamon and Vanilla and can be served hot or cold.
Rekorderlig cider has sustained huge growth in the UK and overseas in the last three years with sales volume expanding 126%. The new Orange & Ginger flavour Rekorderlig is set to capitalise on this offering a zingy yet refreshing drink for summer in a flavour not yet represented in the flavoured cider market.
Speaking about the new flavour, Nicol Mason Senior Brand Manager of Rekorderlig, said: “We are hugely excited about the launch of Rekorderlig Orange & Ginger. It offers an incredibly refreshing, totally new taste and gives consumers and stockists another quality innovation from Rekorderlig. It has scored incredibly well in research with consumers, publicans and buyers and from this exciting feedback we think it is going to perform extremely strongly in trade.”
The launch will be backed by a large advertising campaign, which follows a number of intitiatives carried out by the brand which has seen Rekorderlig sponsor this year’s NME awards, advertise in slots on Channel 4 in addition to working with music venues such as the Brixton Academy.
Rekorderlig Orange and Ginger flavoured cider is 4.0%ABV and will be available soon. For more information, visit the Rekorderlig Facebook page.