Look out for new look Sidekick liqueurs as each bottle will carry a unique code giving you the chance to win one of 250 iPad, Ipod and iPhones on offer for you and a friend.
The new design was created in-house by the Halewood team and features a new lettering and logo as part of a new look label as well as being colour-coded to represent the flavour of each drink.
To make the most of the new look label, Sidekick have released 200,000 bottles which carry an on-pack code, which can be texted to a special number. Winners of the “Celebrate Your Sidekick” promotion will then win a prize for them and their friend.
Primarily promoted through social media activity, the competition will be marketed through the sidekick Facebook page and will run until spring.
Speaking about the competition, Sian Dixon, Brand Manager for Sidekick at Halewood International, said “Celebrate your Sidekick’ focuses on Sidekick being a great addition to a big night out with your friends. The campaign will be executed through online media, on-pack promotions and On Trade point of sale.”
If you’re looking to buy drinks visit The Whisky Exchange – for great drinks offers on a variety of spirits and wines.