Moscato wine is becoming one of the fastest growing variants across the world, with the US seeing it as the fastest-growing wine category of the year following an estimated 73% growth in 2012.
Thanks to their sweetness and unique flavour profile, Moscato grapes are said to be the ideal taste for mixologists looking to create new and exciting cocktails.
The popularity of Moscato wine is so rife it is even spilling over to popular culture, referenced by music artists Drake and Kanye West in recent songs, replacing traditional drinks such as Courvoisier and Cristal in the hip hop scene.
Speaking about the introduction of Skyy Infusions Moscato Grape vodka, Jason Daniel , Brand Director at SKYY Vodka, said: “Until now, there has not been the option to serve Moscato as part of a premium ‘cocktail’ other than by simply mixing Moscato wine with vodka. SKYY’s newest Infusion provides millennial consumers an easier way to create a sophisticated Moscato cocktail that combines the loved attributes of Moscato and SKYY’s award-winning vodka.
“Always pushing the envelope with trends and innovation, SKYY Vodka is the first to infuse the Moscato grape directly into premium vodka, combining the two nightlife favorites and providing cocktail enthusiasts and party goers with an easy, delectable cocktail experience.”
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