Called, ‘The Artist,’ the advert which has been created for cinema audiences is a beautifully shot, stylish film that shows a handcrafted Chalice glass and ends with the strapline, “She is a thing of beauty.”
30 seconds in length, although it passes itself off as serious, The Artist is a very subtle tongue-in-cheek offering but the idea behind it goes a long way – if Stella Artois spend this much time on a glass the beer must be amazing.
Intentionally cinematic in style, The Artist will gaina great response from the cinema audiences that will watch it partly thanks to the prestigious team behind it, which include Eric Pascarelli who worked on the recent smash hit, Life of Pi.
In the spirit of the arts, Stella Artois has recently joined forces with Annie Leibovitz who created some stunning photos for the brand specially for the Sundance Film Festival back in January.
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