Stolichnaya vodka’s latest trio of adverts have just been released and is set to hit TV screens in the UK and Australia later this month, backed by the slogan “The Most original people Deserve the Most Original Vodka.”
Created by Berlin Cameron United, the series of adverts all highlight an original aspect of Stolichnaya from its innovative flavours to the emotions the drink helps people achieve and take viewers on a journey from the beginning of a party to the end.
Starting in a brilliant white bar scene, then progressing to a dark nightclub and finally ending in a post clubbing after party, the campaign helps young audiences relate to the experience of the night with the innovation of Stolichnaya’s delicious flavoured vodkas.
Lisa Pfenning, Stolichnaya vodka’s Category Marketing Director at US distributor William Grant & Sons is quoted as saying: “We know they are consuming digital media nonstop, and we want to place our media where our target is spending their time, where we can connect with them.”
