Stolichnaya has released what is thought to be a world’s first in terms of a vodka flavour, with the launch of its Stoli Salted Karamel vodka.
Inspired by various chocolate-flavoured sweets that marry sweet and savoury, Stoli Salted Karamel once again offers mixologists an unusual flavour that lends itself to many possibilities.
Said to taste of “sweet caramelized sugar and soft English toffee, balanced with a light saltiness,” Stoli Salted Karamel has an aroma of “rich caramel candy and perfectly toasted sugar” and will be available in 50ml, 375ml and 750ml bottles this July.
To help inspire cocktail makers, Stolichnaya has come up with three of its own cocktail recipes that use Stoli Salted Karamel vodka as a primary ingredient – Salted Banana cocktail, Salted Karamel Macchiato Martini cocktail and the Salted Tootsie Roll cocktail.
Speaking about Stolichnaya’s new salted caramel flavoured vodka, Val Mendeleev, CEO of SPI Group, said: “Stoli Salted Karamel is a perfect addition to the brand’s existing premium vodka flavour portfolio and we are excited to be the first brand to introduce this new flavor combination to the vodka category.
“Stoli is a pioneering brand that is constantly evolving and creating new trends within the industry; we pride ourselves with providing original offerings to our fans”
“Next to chocolate, market research has shown that caramel is the most popular indulgent flavour offering and that savory flavour combinations are currently one of the fastest growing trends,” added Lisa Pfenning, Category Director at Stolichnaya, William Grant & Sons. “The exciting launch of Stoli Salted Karamel will be supported via targeted media buys in key markets and the flavour will be brought to life via unique sampling events at key on-and-off premise accounts featuring a variety of signature cocktails and shots.”
In the meantime, to whet your appetite for the new Stoli Salted Karamel vodka, here are those Stolichnaya cocktail recipes we promised:
Salted Banana 2 parts Salted Karamel 1 part Sailor Jerry Spiced Rum ½ part Creme De Banana Splash of Milk Shake over ice and strain into martini or shot glass or can be done as a frozen drink.
Salted Karamel Macchiato Martini 2 parts Salted Karamel 1 part Kahlua or Coffee Brandy Splash Milk Shake over ice and strain into Martini glass.
Salted Tootsie Roll 2 parts Salted Karamel 1 part Dark Creme De Cacao Splash of Orange Juice Shake over ice and serve as shot or martini.