Tennent Caledonian has announced a commitment to using only Scottish barley in the production of its core portfolio of beer brands from 2013 onwards.
Phased in since the start of the year, this pledge is a dynamic shift for Scotland’s leading brewer and will see the business purchase approximately 25,000 metric tons of barley from Scottish farmers this year alone.
It follows the resounding success of Caledonia Best, the brewer’s first beer to be brewed exclusively with Scottish barley which was launched in late 2011 and is now the fastest growing beer brand in the Scottish on-trade, stocked in 1 in 6 free trade outlets.
Tennent Caledonian’s malting barley requirements have traditionally come from both within and outwith Scotland, so the switch to 100 per cent Scottish sourcing and the development of longer term contracts for Scottish farmers will be a boost to the nation’s agricultural economy.
It demonstrates the brewer’s ongoing commitment to local suppliers, high quality Scottish ingredients and also to the distinctive character and integrity of the beers brewed at the company’s Wellpark home in Glasgow – including Tennent’s Lager, Tennent’s Original Export and Caledonia Best.
Barley will be sourced by malting partners from a significant number of farms across Scotland. Through a combination of Tennent Caledonian branded contracts and long term buying commitments, the brewer will build closer ties with Scottish growers.
John Gilligan, Managing Director of Tennent Caledonian commented: “We have been looking at ways to phase in 100 per cent Scottish barley sourcing for some time so we are delighted to now be in a position to apply this pledge across our whole range.
“Scottish barley is known globally as being amongst the best in the brewing business, so by working with local maltsters and farmers that we trust, we not only support Scottish suppliers but we ensure that our brands are created using the highest quality ingredients available.”
Tennent Caledonian has continually made great efforts to improve its relationship with Scottish drinkers, celebrating all things Scottish and putting its money behind marketing efforts that celebrate the background of the brand. Such endeavors have seen Tennent Caledonian become the official sponsors of Scottish Rugby, donate money to Capability Scotland, and launch the successful Twin Towns campaign – which saw famous Scottish towns double with exotic locations.