As expected, another Irish brand has come to the fore with St.Patrick’s day promotions. This time, Tullamore Dew has unveiled its celebratory plans with its latest advertisement.
During St.Patrick’s Day, Tullamore Dew, the irish wiskey brand, will be offering sample drinks at various venues along with promoting itself via numerous point of sale displays.
These displays will emphasise the Irish heritage of the Tullamore Dew brand are are backed by the slogan, “Show us your Irish true.”
Mark Collins, Marketing Controller for Tullamore Dew at First Drinks, said: “St. Patrick’s Day is a massive opportunity for us to raise awareness of Tullamore Dew with Irish whiskey drinkers.
“The brand is relatively new to the UK market and since introducing it to the portfolio six months ago, we have significantly invested to build its position as one of the best loved Irish whiskey brands.”
200 point of sale kits have been released across the UK, giving Tullamore Dew Irish whiskey great exposure on a day that everyone feels just a little bit Irish.