Watch out over the summer as a range of Bacardi Brown-Forman brands will be wearing a special promotional collar, entitling users to a range of branded glassware that matches their favourite drinks.
Running from the 21st of May and throughout the summer, the promotion will enable drinkers of these spirits to enjoy two free glasses for every purchase.
Talking about the free glasses promotion, Andrew Jones, Off Trade Sales Director at Bacardi Brown-Forman Brands, said: “The Summer 2012 events calendar is full of occasions for friends to get together and celebrate, from the Queen’s Diamond Jubilee and London Olympics to the usual summer BBQs and gatherings.
“When deciding what to drink at these occasions, we want consumers to consider something a little different to the usual bottle of wine or can of beer. By providing a pair of stylish glasses and cocktail recipes and how-to guides on our microsite, we hope to inspire consumers to celebrate this summer with easy to create drink serves served in designer branded glasses.”
Once you have bought your bottle of spirit with its special label, you can redeem your glasses by logging into www.drinksmadeeasy.co.uk. The website will also contain a range of new suggestions on how you can enjoy your favourite spirit.