A new energy drink made by the Herborium Group will be released before the end of 2012, hoping to make an impact in the $8billion energy drink market.
The new energy drink is said to complement the existing array of herbal products produced by the Herborium Group, and will be free from sugar and caffeine in addition to Vitamin B12, B6 and B3 – all of which the company consider can be harmful ingredients in high quantities.
Herborium Group’s energy drink is said to give drinkers an even boost of energy without the associated ‘crash’ that some consumers get with highly caffeinated drinks.
Speaking of the new energy drink by the Herborium Group, Dr. Agnes Olszewski, Chairman and CEO of Herborium, said: “We are extremely excited to move into the commercialization stage for our unique healthy energy product that can also fight jet lag and has no adverse effects.
“Our product contains a proprietary blend of herbal extracts that provide for an immediate lift of energy and alertness as well as for longer lasting beneficial effects, without jittery feeling and a “crash” associated with caffeine and sugar containing drinks.”