Relentless energy drink will be releasing a new Apple and Kiwi Relentless later this month, extending the popular energy drink range to six flavours.
Famed for its 500ml can format, as opposed to the popular 250ml energy drink format popularised by Red Bull, Relentless packs in 32mg of caffiene per 100ml, perfect for a pick-me-up when energy levels are low.
Discussing the launch of new Apple and Kiwi Relentless, Stuart Agates, Head of Energy at Coca-Cola Enterprises, said:“We’re confident the delicious new Apple & Kiwi variant will be a big success with consumers this summer.
“Relentless is a key brand within the Energy sector and it’s important we maintain its growth with innovation to offer further choice for different consumer needs.
“2012 is set to be a huge year for the brand. With the new flavour, new packaging and a high profile marketing campaign to follow this summer, we expect consumer awareness to be at an all time high.”