No Fear has created a new energy drink called Motherload.
The new energy drink is apple flavoured and is said to be high in Vitamin C, giving the product extra value in the energy drink market.
Primarily aimed at young people aged 16-24, No Fear Motherload is a drink that has been designed to be enjoyed over a period of time, rather than the smaller instant-hit energy drink cans.
To achieve this, No Fear Motherload is packaged in a 485ml can, which is resealable thanks to its innovative opening.
Speaking about the launch of No Fear Motherload, Neal Haworth, Brand Manager for No Fear, said: “In the last year there has been an explosion of flavours in the energy drinks market and we wish to continue in delivering strong growth within the retail sector.
“We feel this launch will provide a great opportunity for our retailers to increase sales and to reach out to new consumers.”
No Fear Motherload will be available in Asda and will retail at £1.29 per can.