In a major move for the Red Bull brand, a new product will be launched in the US market later this year called Red Bull Total Zero.
Red Bull Total Zero is a zero calorie, zero carbohydrate, zero sugar drink and continues the trend for drinks brands looking to find lower calorie alternatives following the trend for health-conscious drinkers who don’t want to sacrifice flavour.
Red Bull already offers a light version of its popular energy drink, Sugar Free Red Bull, which is already a big seller across the world.
