January will see Sugar Red Bull cash in on consumers looking for products that can help them with their New Year’s diets.
Following a number of product releases in January, the popular energy drink aims to re-emphasise its 8-calorie proposition and will be backed by a £1.5million ad campaign.
Tom Smith, Red Bull Trade Communications Manager is quoted as saying: “With January and early new year a time where consumers certainly look for low calorie options, Red Bull Sugarfree is the perfect product to give consumers energy, without the sugar.
“It has all the benefits of Red Bull with only eight calories, perfect for long car journeys, late nights, on the go and studying.”
