Rockstar Energy Drinks has just released a new concept into the energy drink market – Rockstar SuperSours – two “tongue tingling” sour flavoured energy drinks, set to offer a whole new way of thinking about energy drinks.
Whilst most energy drinks brands used tried and tested flavours, often trying to replicate or offered a slight variation to the traditional energy drink flavour pioneered by Red Bull, these two new Rockstar flavours cash in on the current consumer trend towards sour tasting drinks. With one flavour BubbleBurst and the other Green Apple, consumers get that bitterness they crave plus two completely different flavours to try.
Speaking about the launch of Rockstar SuperSours, Adrian Troy, Head of Marketing for AG Barr, said: “By combining Rockstar’s unique energy formula with an electrifying sour taste, we are set to attract new shoppers to the brand as well as offering something new and exciting to the brand’s existing consumers.”
After a series of dedicated consumer tests, judges gave an overwhelming thumbs-up for the new Rockstar SuperSours energy drink flavours – so what’s keeping you, pop out and try them today!
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