It isn’t just the spirits industry that wants to celebrate the Queen’s 60th year of reign, this week we have seen British brands such as Marmite join the party and now cofee brand Douwe Egberts has also unveiled new commemorative packaging for 2012.
The predominantly transparent glass design will feature the official Diamond Jubilee emblem along with other icons that promote the event, which take much more of the focus than the modest Douwe Egberts logo.
Corrine Hopwood, Marketing Director of Douwe Egberts UK, said: “To mark this truly historic event, we wanted to produce a commemorative gift that consumers could keep.
“Our famed glass jars are already collector’s items amongst our loyal fans, so we’re confident our unique limited edition jar will drive further sales to the category, ahead of the Diamond Jubilee, and make a stunning collector’s piece for both coffee and royal fans alike.”
The new limited edition Douwe Egberts coffee packaging will go on sale from the 1st May.