Nescafe Gold, a drink long associated with its serial advertisements, will go back on television at the end of March after a long absence.
The new advertisements will not only promote the best-selling Nescafe Gold Blend variants, they will also introduce a brand new product – Nescafe Gold Crema.
Nescafe Gold Crema is a new concept of coffee for Nescafe, blended to be smoother and more drinkable, making the coffee suitable for any time of the day.”
The new Nescafe Gold promotion won’t just involve television advertising, it will be a fully-fledged £2.8million multimedia campaign, with posters and product sampling across the UK.
Speaking about the promotion, Graham Walker, Nestle UK Trade Communications Manager, said: “Although Nescafe Gold Blend is such an iconic brand that shoppers are already familiar with, we wanted to remind them that the range is just what they need during the day.
“Now with our latest variety – Nescafe Gold Crema – shoppers can delight their taste buds with this exciting new, deliciously smooth and velvety coffee.
“We’re always keen to continue developing and investing in our brands and we’re confident that our multi-media campaign is the best way to engage shoppers and build on their emotional connection with the brand.”
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