Nescafe Original has signed a sponsorship deal with Magic 105.4 and Key 103’s breakfast shows, giving the message that the best way to give you an early morning boost is by having a coffee.
The “Kick Start Your Day” campaign will run for the next six months and will be heard across radio and run in online activities from the 8th January.
On each of the radio programmes a series of 10-second promos will be played throughout the set with DJ’s encouraging listeners to enter Nescafe’s simultaneous promotion – offering listeners the chance of winning a family trip across London in radio DJ Neil Fox’s private helicopter.
Speaking about the deal, Karen Stacey, broadcast sales director at Bauer Media, said: “This branded sponsorship deal is a great example of how advertisers can use Bauer Media to reach both national and local audiences across the UK.”
In addition to the promotion, the stations are encouraging listeners to put forth their own musical kick starts, with Monday seeing “Kick Start Your Week” songs played on the stations.
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