Irish brand, Ballygowan natural mineral water has redesigned its whole range, giving its water a modern minimalist look for 2012.
The redesign, carried out by Pi Global, has been applied to all Ballygowan water drinks, including the brand’s still, sparkling and sports ranges.
The new look, a simplified fresher design, places more emphasis on the ‘B’ with the label raised further up the bottle so that it is much easier to identify on shelves and much more practical to hold.
In addition to labelling changes, each Ballygowan drink will feature the ‘B’ logo embossed on the bottle.
Spokesperson for the project, Marie-Therese Cassidy, is quoted as saying: “The redesign establishes an impactful and memorable visual equity for the brand which celebrates the new positioning in a relevant and confident way.”