Coca-Cola has announced it will be launching a limited edition Coke Zero Cherry flavour, which will be available exclusively through ASDA stores in the UK.
Launched in February, the Coke Zero Cherry flavour follows the successful introduction last year of Pepsi Max Cherry, however it is not yet known whether the Coke Zero version will become a regular offering by the brand.
Casting some light on its availability, Zoe Howorth, Marketing Director for Coca-Cola Great Britain, spoke about Coke Zero Cherry flavour, said: “This is an exciting addition to the Coke Zero family and the first limited edition variant for the brand.
“This variant helps to highlight how strongly the brand has established itself within the UK market and the appetite to evolve this offer. It’s fantastic to keep expanding our portfolio and strengthening the success of Zero since its launch in 2006 and this really puts a cherry on top for 2013!
“We are continually looking at ways in which we can evolve for consumers to deliver to them a refreshing range of choice drinks across our Coca-Cola portfolio.”
Coke Zero Cherry will be available in 2 litre bottles and cans.