Diet Coke has created a new Channel 4 ident, which it ran earlier this week to celebrate 30 years of Diet Coke in the UK.
A long time sponsor of Channel 4’s prime time programming, Diet Coke viewed the channel as the ideal outlet to run the special promo, whose hits include Hollyoaks, Gypsy Weddings and Made In Chelsea, all of which are aimed at Diet Coke’s main demographics.
To make the most of the feature, Diet Coke hand-picked a selection of Channel 4’s most recognisable faces, all of which were situated around the traditional “4” logo and presented in the kind of way the famous Diet Coke hunk would be – all decked out in jeans and t-shirts.
Although he hasn’t been on our screens for a while, the 30th birthday celebrations marked the return of the Diet Coke man, who is seen cutting grass on a hot spring day.
Speaking about the Channel 4 hunks ident, Zoe Howorth, Marketing Director for Coca-Cola was quoted as saying: “It’s exciting for us to be able to continue the celebrations of Diet Coke’s 30th anniversary through innovative ways. The Diet Coke ‘hunk’ has become synonymous with the brand and is an instantly recognisable icon.
“The reincarnation of a much-loved classic for the 30th anniversary allows us to bring some sparkle to viewers’ screens. The exciting idents and new TVC will also introduce a whole new generation of women to the Diet Coke ‘hunk’.”
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